Posted by: Tha Square | May 20, 2008

Ubisoft Declaires Casual-ties

In a recent interview with the San Francisco Chronicle, the North America President of Ubisoft, Laurent Detoc, had a few things to say about their casual market. Apparently, casual games raked in 25% of Ubisoft’s sales but weren’t pulling as much money as many may suspect.

“The margins on these games are good when you look at development, but it takes a lot of marketing dollars… It’s like packaged goods. You have to think about marketing, retail space, branding.”

He also says selling games on the Wii hasn’t been exactly a  run away success. With only 10% of the company’s overall sales coming from Wii owners, Detoc admits Ubisoft needs to try harder to make games that can sell as well as Nintendo’s.

But of course, every other gaming company attempting to actually SELL their product suffers these costs. There is no game out there that didn’t have money spent onmanuals, cases, or real estate. The fact of the matter is casual games cost lest to develop thanfull games (which Detoc also acknowledges) so I don’t think Ubisoft should be complaining.



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